When Reed & Mackay Events onboarded event management platform Cvent, it confirmed its commitment to invest in cutting-edge technology and bring event planners maximum value.
As well as keeping up to date with event technology trends, Reed & Mackay is investing in team members with in-depth knowledge of the tech. This ensures the delivery of bespoke, personal solutions, optimising every experience for all types of events.
And Cvent itself recognises Reed & Mackay Events tech expertise, awarding the company Gold-level Partner status. This is partly thanks to the number of Cvent-certified staff members in the organisation.
Event Technology Lead Rachel Bennett joined the Reed & Mackay Events team in the US last year. She works closely with each client to deliver tech solutions that meet all their corporate event’s objectives. That includes incorporating a company’s branding and tone of voice, as well as delivering easy-to-use and exciting event apps.
Event Technology Specialist Averline Liverpool joined the Reed & Mackay UK team earlier this year. Watch here as she explains why this technology will be a game changer for event organisers.
At a glance – what Reed & Mackay technology experts create:
1) Smart e-registration experiences
A responsive, intuitive and fully branded e-registration experience designed to immerse attendees in your event. It uses technology that offloads the email or process admin and leads marketing campaigns. Whatever you want created for e-registration – from single-page registrations to full event website experiences – the design captures your attendees’ attention. And it gives them a flavour of what to expect from the event.
2) Engaging attendee hubs
A time-saving and convenient way for attendees to access important event and travel information. We can also provide additional networking and engagement opportunities via webinars or speaker meet and greets. Additional elements are designed to boost the attendee experience. These include broadcasting interactive live events, viewing exhibitors and unlocking premium sponsored content to maximise return on investment (ROI).
3) Fully integrated mobile apps
These deliver a more accessible, navigable and personal event planning process via push notifications, added communication and networking opportunities. You can extend your event’s interactive capabilities and boost engagement with polls and reporting for managers.
You can also take advantage of the app’s sponsorship and co-branding capabilities to increase ROI. Plus nothing matches the convenience of having your event information available 24/7/365. Apps are available for both iOS and Android users.
4) Time-saving events management portal
An events portal that gives you complete visibility over your event’s performance that will help you optimise your next successful event. Within it you can identify insights and marketing opportunities or simply access invoicing, reporting or documentation, on demand.
“Being able to create bespoke event technology allows for simplicity and efficient workloads,” Liverpool says. “It takes away those manual tasks from event managers that had previously taken up a lot of time. Plus it avoids any human error and tracks everything – perfect to record a true ROI of events. This is even more essential post-COVID to convince stakeholders to continue holding events.”
Furthermore, the technology solutions are tailor made for every event budget, size, audience and location.
Bennett explains further about the benefits of the in-house, bespoke products and services Reed & Mackay Events offers.
“The client receives a personalised service with the attention to detail and customers feel involved,” she says. “We’re specialised in creating so many different options. This ranges from the registration process and the mobile app to elements like badge printing.
“It’s always a true collaboration and we become a real-time extension of a client’s team, taking real care of their websites and apps. Having a global solution for event technology is important, as it provides one source of truth.”
